social media
long story short: I love the weird parts of social media. you can never quite predict what will go viral, but I'm willing to give anything a shot that fits within the brand. while at Utah Football, I managed the social content strategy as well as the creative direction behind multiple campaigns and content types across various platforms, including Instagram, Twitter, TikTok, Facebook, and Youtube.
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​I focused on a strategy revolving around behind-the-scenes content, giving fans an inside access to the team that only we could provide, and strong community engagement, especially on platforms like TikTok that primarily targeted new audiences. I developed our TikTok account from its start and grew the account to over 65k followers as well as 1M likes.
below is some of my content I'm most proud of.
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(check out my gondola profile for more of my past work.)
my graphic design work revolves primarily around recruiting, but occasionally some of my work is for social media as well. I work primarily in the adobe suite, though illustration work is done
in procreate.