social media

long story short: I love the weird parts of social media. you can never quite predict what will go viral, but I'm willing to give anything a shot that fits within the brand. while at Utah Football, I managed the social content strategy as well as the creative direction behind multiple campaigns and content types across various platforms, including Instagram, Twitter, TikTok, Facebook, and Youtube. 

​

​I focused on a strategy revolving around behind-the-scenes content, giving fans an inside access to the team that only we could provide, and strong community engagement, especially on platforms like TikTok that primarily targeted new audiences. I developed our TikTok account from its start and grew the account to over 65k followers as well as 1M likes.

​

at Westminster University, I've driven a 16.1% year-over-year Instagram audience growth, as well as a 10% LinkedIn audience growth.

 

below is some of my content I'm most proud of.

​

(check out my gondola profile for more of my past work.)